Branding + Environmental Graphics | Summer 2023
Bayou Boogaloo
The focus of this project is to select an existing festival and develop a fresh brand identity that emphasizes the fundamental values of the festival. Creation involved crafting a new logo, different applications of the mark, and brandbook.
Define: A modern dance to rock-and-roll music performed with swiveling & shuffling movements of the body, originally popular in the 1960s.
Boogaloo
The Bayou Boogaloo is a festival that combines music, food, + art with an aim to reach the community and also experience the beautiful bayou, while celebrating the culture in New Orleans, Louisiana.
About
Moodboard
playful, movement, bright, unity, bold
Logo Process
Color Palette
Use of color palette reflects water + land in the primary logo.
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Touchpoint 1
ticket design
General Admission
Water Ticket Pass
Canopy Club VIP
Touchpoint 2
wayfinding banners
Touchpoint 3
social media posts
