haywoodmade interiors & the shop by haywoodmade
Social Media Marketing and Visual Brand Identity
Co-op | Fall 2023
haywoodmade rebrand:
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defined goals for rebrand, created moodboard, and developed research
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created multiple iterations with new designs and color palettes to define brandbook
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used new branding assets to design new website, wayfinding, and merchandise!
previous design
new design
Social Media Pages:
Merch:
Managed, planned, + created content for social media sites for both the shop and haywoodmade pages. With the use of new brand identity, the following and engagement increased across multiple platforms.
Newsletters:
Designed, wrote, and sent out multiple newsletters a week.
Event Planning & Marketing:
October Small Business Stroll
Schoolhouse Event
Farmers Market